I’M A HUGE FAN OF PODCASTS, as anyone who takes a look at that category here will see. I also love music, and marketing, and used to be in the music industry and my brain is often thinking of different ideas.
So what if, while your favorite band was recording their newest album, they did a weekly (or twice or three times weekly) podcast about the process? It could be a video podcast, too, with footage shot from the studio, rehearsal space – behind the scenes of making new music. Each episode could feature the artist or different band members, the producer, engineer…they could talk about the writing process, what was recorded that day/that week, what instruments, what songs. Which songs were coming along easily? Which were really hard to write, record? Any that are turning out much differently than when it was originally written? There’s a ton of questions and things to talk about with the band members involved.
Week after week, the band’s new music would be promoted. The band could release some tracks during or towards the end of the recording sessions. Help get the word out about upcoming tour dates…introduce new merchandise…there’s a lot of possibilities with this idea.
This could become a real geek fest depending on the band, I see this working best for veteran classic rock bands, as well as alternative rock artists and bands – it’s this kind of insider access fans want. Though the more I think of it, this idea could work for almost any artist with a fan base. Look at the popularity of Live at Daryl’s House – my idea isn’t that far removed from this – it’s showing the world the creative process, an inside look at music being created.
I would bet there’s plenty of podcasters that would jump at the opportunity for an opportunity to host each episode, or guest host different casts. This sort of thing would definitely help get the word out about a band’s new music. When I think of my favorite bands, if something like this was going on during the recording of, say, Cheap Trick’s Bang Zoom Crazy Hello I know I’d be really excited about it, would share episodes and news about it at social media, etc.
Today, the traditional ways to set up an album are ineffective – releasing a single to radio weeks ahead of the album, securing as much publicity right when the album comes out. Its time the old dogs keep learning new tricks. For the right band this could be a great way to get their fans excited about their new music and related activities.