A few months back The Onion ceased its print editions in several markets, including here in the Twin Cities. I was surprised, to say the least; I don’t know any of my friends who didn’t laugh or reference the Onion every week.
I very quickly realized how much I loved, and missed the paper – a particular joy is wondering on how often their writers fooled low-info folks. I also realized that with the print version gone my visits to their website seriously decreased.
The print version – of which I would eagerly scoop up downtown every Wednesday – was the primary driver for my visits to www.theonion.com. There were two reasons for this – 1.) after seeing the hysterical headlines and stories I would then go online and send the links to friends and post on Facebook; and 2.) the interviews and reviews in the AV Club are always awesome. Especially the interviews, where they nearly always mention you can find a longer version of the interview online. Many times I would immediately jump online from my not-so-smartphone (a Blackberry 3G, don’t judge, f**kers) to check it out.
See, the paper version made it easier and faster for me to discover the online content. Between e-mail blasts, RSS feeds, my Favorites bar, liking the Onion on Facebook, getting their Tweets, etc. there should be PLENTY of ways to be reminded of the new issue. But for me, the print edition is the best and easiest. Go figure.