Spotify & the Paradox of Infinite Choices

That title is really just a high-falutin’ way to say that nearly every day I open up Spotify and think, “what do I want to listen to?”   This actually happens several times a day.  And then my flights of musical fancy take off and I find myself listening to…the Ozark Mountain Daredevils?  Yes, right now, as I type this, actually.  And I have discovered they do have some cool songs besides “Jackie Blue.”  Though nothing anywhere near as great as that awesome track.

But I digress. 

The beauty of Spotify is, AC/DC and a few other luddites being the exceptions, is that it really forces me to actually seek & discover.  For me, this is akin to browsing record stores.  You never know what you’ll find.  I try and force myself to adhere to a couple of rules:  1.) I don’t listen to anything I already own and 2.) listen to other tracks besides the hits.  Friday was Willie Nelson, today its the aforementioned Ozark Mountain Daredevils and a bit ago, Alice Cooper.

And I know folks will decry Spotify, and the streaming model, artists getting paid, etc.  The truth is, Spotify does influence my buying – I still by albums, CDs and mp3’s, many based on what I am exposed to via Spotify (though, Spotify doesn’t turn me onto brand new artists and their songs as much as 89.3 The Current).

Time to listen to “Jackie Blue”…

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